What do your customers think, and how do they act when they discover your product or service with the right certi attached to it? A market analysis will provide you with the answers e.g. regarding:
- Awareness analysis among customers and consumers.
- Market value analysis among customers, potential customers and within certain markets.
- Market value analysis regarding local, regional and global impact; and relationship with the SDGs.
TRADE INDUSTRY EVALUATION
Do you need an external partner to provide a qualitative survey of a certain trade in order to know who the frontrunners are and what they have done to obtain that position, and to get insights in the followers’ strategies and even to know why some do nothing? Areas of research might be:
- Analysis and evaluation of the level of certi in a certain trade.
- Comparative analysis of a certain trade with a best practice trade.
- Evaluation of progress and setbacks over a period of time.
A conscious certi strategy will create a strong link between the best certi representatives on the market with your business and provide new business opportunities. A good strategy will strengthen your marketing position and give you a trustworthy story-telling platform. And it will comply with marketing laws. The opposite will often turn out as waste of time and money. Our consultancy services will be specifically related to the situation of your company and be agreed case by case.
- Individual management consultancy.
- Advice to a group of employees.
When considered relevant to invite external experts to monitor an existing certi strategy and operation we are able to provide input to your decision process. You might need a minor adjustment to obtain better results. Or to consider a radical action of change.
- Qualitative analysis and evaluation report – perhaps combined with a workshop