The Butterfly – Value, criteria, and points experience!
Verification: Information should be available on the website or obtained at no cost by contacting the organization behind the label
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The organization of the certification and controlsystem is described clearly (1 point)
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The management and operation structure is described clearly (1 point)
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Fees and total costs to achieve and use the label are described clearly (1 point)
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Applicable criteria and standards to achieve the label are described clearly (1 point)
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Overview of companies and existing licensees and products are available on the web (1 point)
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Certification ensures traceability from production to sales (1 point)
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The scheme controls the certification as a warranty to fulfil the standard (1 point)
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Criteria compliance is controlled on the company prior to the award of license (1 point)
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Corporate compliance of the label criteria is controlled during the license period (1 point)
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The scheme has routines for market surveillance safeguarding correct use of the label (1 point)
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Engagement happens during criteria development (1 point)
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Engagement happens during criteria consultations (1 point)
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Engagement happens during approval of final criteria (1 point)
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Engagement happens during license approval to the company (1 point)
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Engagement happens during managing of the scheme behind the label (1 point)
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Criteria are determined by recognized knowledge and methods (2 point)
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Criteria are evaluated and revised with routines and by defined procedures (2 point)
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Criteria are evaluated and revised without defined procedures (1 point)
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Criteria give measurable effects linked to essential objectives (1 point)
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Legislation establishes the scheme and its activities (2 point)
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Public procurement uses criteria as requirements (2 point)
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Public economy funding supports scheme activities (1 point)
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Guidance on criteria, their significance and effects (1 point)
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Guidance on implementation and certification of criteria (1 point)
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Counselling on how to do marketing of product labelling (1 point)
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Support with regular information initiatives to raise label awareness (1 point)
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Web-based overview of existing license and labelled products (1 point)
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Organization established at least on four continents, helping with certification and marketing (3 point)
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Organization provide international certification schemes at least on four continents (1 point)
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Organization established regionally at least in four countries, helping with certification and marketing (1 point)
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Regular international promotions and marketing initiatives (2 point)
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100-81 % = (5 point)
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80-61 % = (4 point)
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60-41 % = (3 point)
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40-21 % = (2 point)
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20-1 % = (1 point)
